1 Million by Paco Rabanne in gold bullion, new Guerlain Bois Torride and new L'Artisan Havana Vanilla

According to statistics, the N°1 in masculine fragrance sales of 2008 was 1 Million by Paco Rabanne; a fragrance that was against the trend of freshness and minimalism, which proved just the thing sales-wise to differentiate itself with its flamboyant appeal of gold-lined packaging and its sassy advertising directed by Paul Gore at the accompaniment of "Do it Again" by the Chemical Brothers. To